The Play Project

How Your Singapore Brand Can Penetrate the Chinese Market – Guide to Xiaohongshu (Little Red Book)

How Your Singapore Brand Can Penetrate the Chinese Market – Guide to Xiaohongshu (Little Red Book)

Singaporean brands, are you setting your sights on the vast Chinese market? With its tech-savvy consumers, booming e-commerce industry, and cultural emphasis on quality and trust, China offers unparalleled opportunities. Yet, entering this market requires more than just translation and export. It demands localisation, digital fluency, and, most critically, a presence on the right platforms. […]

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